Brand System · v1.0

worth

Find out what you're worth.

The income layer for the AI economy. A personal agent that turns who you are, and what you know, into income you control: paid per use, with consent you can revoke any time.

02

Color

Dopamine-bright on deep ink. Color is functional: each accent owns a meaning, so a glance tells you what is money, what is a win, what is data.

Primary
Worth Violet
--v1 · #6E5BFF
Brand core, primary CTAs, the Worth identity. The default "this is worth" voice.
Money
Mint
--mint · #3DD6C4
Earnings, payouts, go. Only color allowed on real money and "cash out" actions.
Worth · Tiers
Gold
--gold · #F4C95D
The Worth Score, tier badges, level-ups, wins. Reserve gold for achievement only.
Flash
Coral
--coral · #FF8A5B
Urgency, hot drops, limited windows. Use sparingly so it keeps its punch.
Data
Sky
--sky · #5BB8FF
Your data, sources, consent, verification. The trust + transparency channel.
Social
Orchid
--pink · #C77DFF
Referrals, invites, community, shared wins. The "bring a friend" channel.
Positive
Good
--good · #3DD6C4
Confirmation, consent granted, success states. Shares the mint family.
Negative
Bad
--bad · #FF6B8A
Revoke, errors, destructive. Warm red so it never feels cold or punitive.
Ink BG#0A0913
Panel#16142A
Panel 2#1C1A33
Ink#F4F2FF
Body#B8B2D9
Muted#7E78A6
Mint is money. Never use it for decoration. If it is mint, it pays out.
Gold is earned. Score, tiers, level-ups only. Gold should feel rare.
Violet is the brand. The default action and identity color.
Sky is data + trust. Sources, consent toggles, verification.
Coral is a flash. One per screen, maximum. It loses meaning if repeated.
Orchid is social. Referrals and shared wins, never core actions.
03

Type

A characterful display face for moments, a clean sans for reading, and a mono for every number. Numbers always feel like a readout.

Worth
Bricolage Grotesque
Display · headlines, the brand, big moments
Aa Bb 0123 · weight 600/700
Worth
Inter Tight
Body · UI, paragraphs, buttons
Aa Bb 0123 · weight 400/600
$0.04
Space Mono
Numbers · scores, money, labels, tags
Aa Bb 0123 · tabular nums
Display XLBricolage 96 / 700
Find out what you're worth.
H2Bricolage 40 / 600
Your data, on your terms.
H3Inter Tight 22 / 600
Get paid every time an agent uses you.
BodyInter Tight 16 / 400
Worth turns your expertise, your judgment, and the data only you hold into income, priced per use, with consent you can revoke any time.
LabelSpace Mono 12 / 700
WORTH SCORE · TIER GOLD
NumeralSpace Mono 12 / 400
+ $1,284.06 earned
04

The Worth Score

The hero metric. A glowing gold number inside a ring meter that fills as you level up. It is the one number every screen returns to.

Worth Score 742 ▲ +38 this week

One number. Always gold. Always glowing.

The Worth Score is the gamified spine of the product: it goes up when you verify, contribute, and get used. Render it large, in gold, with a soft glow and the ring meter behind it.

RINGGold meter fills clockwise from the top. Track is gold at 12% opacity.
DELTAAlways show movement. Up moves are mint when they are tied to money, gold when tied to level.
GLOWUse --glow-gold. The number should feel lit from within, never flat.
NEVERNever render the score in violet, mint, or grey. Gold is the score's color, full stop.
05

The Tier System

Five citizen tiers. As your Worth Score climbs, your badge upgrades. Each tier has its own metal, from warm bronze to cold brilliant diamond.

06

Verification Badges

Trust is earned in sky and confirmed in mint. Verified experts wear a badge that says exactly what was checked, never a vague blue tick.

Identity verified Verified Nurse · RN Top 1% Worth

Be specific. A badge names the exact credential ("Verified Nurse · RN"), not a generic checkmark. Specificity is the trust.

Sky = checked. Mint = credentialed. Gold = ranked. Identity and data live in sky, professional credentials confirm in mint, achievement badges shine in gold.

Never imitate platform blue ticks. Worth verification is sovereign and provable, so it always shows what was verified and by whom.

07

Buttons

Pill-shaped, confident, with a soft pop on hover. Color carries the meaning: violet to act, mint to get paid, gold to claim a win.

PRIMARY = act · MINT = money · GOLD = win · GHOST = secondary · MONO PILL = utility / meta
08

Voice · meet Vee

Vee is your hype companion: the agent who roots for you and shows the receipts. A game you want to open, sovereign, a little provocative. Never crypto-degen, never somber.

V

Vee is on your side and tells you the truth about your value. She celebrates wins out loud, keeps you in control, and never hypes things that did not happen.

Do
+Be a hype companion. "That report just earned you $4. Nice."
+Put them in control. "Your call. Grant it, or revoke it any time."
+Be a little provocative. "Most people never find out what they're worth. You're about to."
+Make value concrete. Real numbers, real receipts, plain words.
+Celebrate, then point up. "Bronze unlocked. Silver's closer than you think."
Don't
No crypto-degen energy. No "to the moon," no "wagmi," no token-pumping.
No fake hype. Never celebrate a win that did not happen.
No somber lectures. Privacy is power here, not a warning label.
No corporate buzzwords. No "leverage," "synergy," or "unlock value."
No em dashes. Use commas, colons, or periods.
09

Motion

Motion makes value feel earned. Things count up, pop in, and rise. One big satisfying moment beats ten twitchy ones. Always honor reduced-motion.

Pop on win

Rewards arrive with an overshoot pop using --ease-pop. Earnings and level-ups should feel like they landed.

742

Count it up

Numbers never just appear. The Worth Score and earnings tick upward so the user watches their value climb in real time.

Rise, never fall

Reveals move up and settle with --ease. The brand's gesture is ascent: bars grow, meters fill, things rise into place.